AIJING FANG


Work at Battenhall



About Aijing
CV

Hennessy Content Factory
A retainer project for Hennessy’s Douyin channel — also the first to challenge my stereotype for ‘retainer’. Through pre-production planning and watching the shoot come to life on set, I was surprised by how much creative thinking, set design and production value went into those short form social assets. Those 15-sec videos you casually scroll past may have been through way more review rounds than you’d imagine! Glad that they’ve all received strong organic results too.



Gift It With Hennessy. A series of short, story-driven videos about gifting Hennessy for life’s big and small occasions — birthdays, housewarmings, weddings, and moments where a bottle of Hennessy says more than a genertic gift ever could.  



Better Together (搭伴才对味). A Jackson Wang collaboration built around the idea that some things just taste better together.

JMO. A short film for Hennessy X.O’s collaboration with French artist Jean-Michel Othoniel. This one treated the bottle almost like a gallery piece — a ‘drinkable artwork’, which, to be fair, kind of was?





Gen-Z pop-ups. Social assets tailored specifically for Hennessy’s younger audiences, tapping into a more playful drinking culture. Not sure what cocktail to choose? Spin the ‘Hennessy selector’ and let the universe decide :D


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